A sixth potential site for Dutch Bros Coffee has surfaced in Northeast Florida as the Oregon-based chain expands through Texas into the Southeast.
The site is at 4560 Race Track Road in St. Johns County.
JEA is reviewing a service availability request for a 950-square-foot Dutch Bros drive-thru kiosk on a 0.75-acre site. It would provide stacking for 27 cars.
Bowman is shown on a site plan as the designer. Z Development Services of Orlando is the applicant.
The application represents initial due diligence for the project and not a lease or commitment.
An Atlantic Retail commercial real estate site plans shows the address as the Shops at Race Track Road, which is at southeast Race Track Road and St. Johns Parkway.
The national chain of drive-thru kiosks also is exploring sites at Elevation Pointe and Palencia in St. Johns County; along Argyle Forest Boulevard in Southwest Jacksonville; Baymeadows at the Point Meadows shopping center in South Jacksonville; and 5733 Roosevelt Blvd. in West Jacksonville.
Dutch Bros carries coffee, drinks and a limited menu of pastries with no cooking on-site. It offers cold brew, chai, hot coffees, energy drinks, teas, lemonades, smoothies and its signature Dutch sodas.
The food menu includes granola bars and muffin tops.
The name is pronounced “Bros” and not as “brothers.”
Dutch Bros Inc. is based in Grants Pass, Oregon. It has been expanding and as of Sept. 30 had 794 locations in 16 states.
During the third quarter, it opened 39 new shops in 11 states. Of those, 37 were company-operated.
Revenue grew 33.2% to $264.5 million compared with $198.6 million in the third quarter of 2022.
Dutch Bros expects to open at least 150 new shops, of which at least 130 will be company-operated, in 2023.
The company projects revenue of $950 million to $1 billion for the fiscal year, which is the calendar year.
Brothers Dane and Travis Boersma founded Dutch Bros in 1992. Dutch Bros Inc was formed June 4, 2021, to become a public company. It is traded on the New York Stock Exchange.
Nations Restaurant News reported Nov. 8 that as the company opened its 800th store in October, Dutch Bros is “well on its way to its long-term goal of quintupling its current store portfolio to reach 4,000 locations over the next 10-15 years.”
“As we’ve gone into the center of the country and into Texas, it’s been really important to have a base there as we continue to expand East and open in new markets like North Carolina and Florida,” incoming CEO Christine Barone, who takes over as head of the company at the end of the year, told Nation’s Restaurant News.
President since February 2023, Barone takes on the additional role of CEO effective Jan. 1, 2024, succeeding Joth Ricci.
Barone said that when Dutch Bros enters new markets, it plans to use a strategy to penetrate markets more completely, build up brand recognition, and boost revenue with effects likely be seen by 2025.
Dutch Bros joins several coffee drive-thru kiosk chains opening in the area, including Ellianos, Scooter’s, 7Brew, The Human Bean and continued expansion by Dunkin’ and Starbucks Coffee Co. Other coffee companies also are opening in retail strip centers.