Online outdoor gear retailer GORUCK on path to expansion

The company founded by a U.S. Army Special Forces soldier and his CIA partner says its sales grew 41.6% last year.

GORUCK was founded in 2008 by Jason McCarthy and his wife, Emily. He was in the U.S. Army Special Forces and she was in the CIA living in “war-torn West Africa.”
GORUCK was founded in 2008 by Jason McCarthy and his wife, Emily. He was in the U.S. Army Special Forces and she was in the CIA living in “war-torn West Africa.”
GORUCK
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A Jacksonville Beach-based company grounded in U.S. Army Special Forces training is expanding its scope.

GORUCK, an e-commerce retailer that sells outdoor gear, footwear and clothing, is moving into a larger building it will renovate and lease a mile north of its current headquarters.

It will move in Jacksonville Beach from leased space it has outgrown on the first floor of the FaverGray building at 415 Pablo Ave. N. to 390 16th Ave. S.

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