Downtown’s dark day: The fiery destruction of the Rise Doro

The apartment developer plans to rebuild. “We still have that commitment strong in our hearts. We want to be Downtown.”


  • By Ric Anderson
  • | 12:05 a.m. February 2, 2024
  • | 0 Free Articles Remaining!
Flames and smoke cast a glow over the top of the Rise Doro apartment building at 960 E. Adams St. in the Downtown Sports and Entertainment District.
Flames and smoke cast a glow over the top of the Rise Doro apartment building at 960 E. Adams St. in the Downtown Sports and Entertainment District.
Jacksonville Fire and Rescue Department
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As Mayor Donna Deegan and City Council President Ron Salem viewed the fire-ravaged Rise Doro apartment building Jan. 29, it was possible to imagine them coming to the site under different circumstances.

If the $65 million project at 960 E. Adams St. had been completed, elected officials like Deegan and Salem would no doubt have taken part in the ribbon-cutting. 

City leaders had hoped that Rise Doro, the first major residential development in the Sports and Entertainment District, would jump-start similar projects and help propel Jacksonville’s yearslong Downtown revitalization effort. 

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