Breitling, Relax In Comfort considering St. Johns Town Center stores

The luxury watchmaker and the back care and sleep specialty furniture store are shown on plans for the Southside shopping center.


Breitling and Relax in Comfort stores are taking steps toward coming to St. Johns Town Center.
Breitling and Relax in Comfort stores are taking steps toward coming to St. Johns Town Center.
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Two retailers new to the market are working on storefronts at St. Johns Town Center – Breitling watches and Relax In Comfort furniture.

The city is reviewing permit plans for both.

Breitling 1884 is shown as a tenant at 4751 River City Drive, Space 143-A, an end space next to Levi’s and across a side street from Urban Outfitters.

No contractor is listed for the 1,253-square-foot build-out at an estimated project cost of $75,000. Sargenti Architects of Paramus, New Jersey, is the architect.

The permit says the project is tenant improvement to an existing retail storefront modification.

The Breitling Boutique inside the Mall at Millenia in Orlando.
Breitling

Breitling USA is based in Wilton, Connecticut.

Founded in 1884, the Breitling watchmaker is based in Geneva, Switzerland.

Along with being sold in luxury jewelry stores, Breitling has about 50 boutiques in the U.S., including five in Florida in Aventura, Boca Raton, Miami, Orlando and Tampa.

The only jewelry store in Jacksonville that carries Breitling is Mayors at St. Johns Town Center, according to the store.Breitling.com site.

Plans show Breitling in the storefront now anchored by Oakley sunglasses at 4751 River City Drive, Space 143-A. Oakley associates said they were not aware of any plans to move.

Prices online show men’s and women’s watches start at about $3,250.

The location for the boutique now is the address for sunglasses retailer Oakley, whose associates said they were unaware of any change.

Oakley representatives were not immediately available for comment.

Oakley sunglasses at 4751 River City Drive, Space 143-A in St. Johns Town Center is in the space planned for Swiss watchmaker Breitling.
Photo by Karen Brune Mathis

Sean Carroll, St. Johns Town Center mall manager, could not be reached for comment.

Landlord Simon Property Group has been relocating retailers in the Town Center as they group stores by market.

That grouping has opened up a space in the Nordstrom courtyard storefronts for Relax In Comfort.

The furniture store is in review for 4818 River City Drive, No. 105, which is where White House Black Market temporarily operated while its new space was built-out next to Aritzia near Dick’s Sporting Goods.

Relax In Comfort

Relax In Comfort is shown in 2,047 square feet of space. Interior Buildouts Inc. is the contractor for the estimated $120,541 project to renovate the space.

Julie Hargrove of Jacksonville is shown as the architect.

The Relax in Comfort store at The Mall at University Town Center in Sarasota.
Relax in Comfort

Relax In Comfort was founded in 1967 in Orlando.

The RelaxInComfort.com site says it was the first back care and sleep specialty store in the United States.

Relax In Comfort sells adjustable smart beds, massage beds and zero gravity recliners.

The city is reviewing a plan for Relax In Comfort to build-out in the space previously used as a temporary location for White House Black Market at 4818 River City Drive, No. 105. The women’s clothing store moved to new space.
Photo by Karen Brune Mathis

The website shows four Florida locations in Sarasota, Tampa, The Villages and Winter Park, as well as two Utah stores.

Relax In Comfort could not be reached for comment.

The floor plan for the Relax in Comfort store at St. Johns Town Center.

It site says it now is part of the global family of Furniture For Life galleries. FFL Brands is Inc. is based in Boulder, Colorado.

Relax In Comfort sells adjustable smart beds, massage beds and zero gravity recliners.

The storefront at St. Johns Town Center is next to Lovesac and across the courtyard from Arhaus Furniture.



 

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