United Way of Northeast Florida is marking 100 years of service to the community this year, but the century-old nonprofit’s focus for 2025 is the youngest group of future philanthropists, 18 to 40-year-old professionals.
“The older generations have been the leaders for 30 or 40 years. It’s time to help the younger generation carry the torch forward,” said Patrick Moran, United Way of Northeast Florida vice president of philanthropy.
“Studies show that age group has a passion for giving back, but they live in a world that’s popcorn quick. They are action-oriented and they love innovation, but they are bombarded with messages. Open your email or social media and you’ll find another opportunity to get involved,” Moran said.