Duval County’s tourism industry was steady in March amid events including The Players Championship, AAU college hockey, a Spartan Race, Monster Jam and spring break travel bringing an annual surge in visitors along with conference and transient business.
Countywide hotel occupancy reached 74.9%, a slight increase of 0.1% over last year. Room demand rose 1.9%, supported by a 1.8% increase in new hotel supply.
