Fresh to the market: Cookie Fix joins Florida with first store in San Marco

A health care sales veteran is “betting on myself” that the market will share her taste for the brand.


Michelle Clipp is shown after signing a lease for space at 2020 Hendricks Ave., where she plans to open the first Jacksonville location of the Alabama-based cookie company Cookie Fix in October.
Michelle Clipp is shown after signing a lease for space at 2020 Hendricks Ave., where she plans to open the first Jacksonville location of the Alabama-based cookie company Cookie Fix in October.
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Michelle Clipp, a 35-year-old married Jacksonville mother of two children under the age of 3, developed a taste for entrepreneurship.

After 13 years in health care sales leadership that required travel and with a desire to work more closely with her San Marco neighborhood, Clipp is venturing into the first Florida franchise for an Alabama-based cookie company.

That is Cookie Fix, a Birmingham shop that opened in 2016 and now has two corporate stores in its home state and one in Atlanta. There are six franchised locations throughout the South in Alabama, Georgia and Tennessee.

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