In 2024, more than 8 million visitors came to Jacksonville, resulting in an estimated economic impact of $7.4 billion to the local economy.
The findings are included in the Economic Impact and Visitor Tracking Report, commissioned by Visit Jacksonville and funded by the Duval County Tourist Development Council.
The study, conducted by Tallahassee-based Downs & St. Germain Research, surveyed more than 2,700 visitors and focused on their economic impact and characteristics.