Retailers are making moves at St. Johns Town Center, the region’s central shopping property at northwest Butler Boulevard and Interstate 295 in South Jacksonville.
Sally Beauty Supply is moving within the center while Brazilian-style swim and beachwear brand ViX Paula Hermanny is building-out new.
The city issued permits June 19 for both.
Horizon Retail Construction of Sturtevant, Wisconsin, is the contractor for Sally Beauty to improve 1,950 square feet of space at 4624 Town Crossing Drive, Unit 137, next to European Wax Center in a set of stores anchored by Paul Mitchell, The School Jacksonville. The project cost is $313,443. The store had been Sweet by Holly.
Sally Beauty, an international specialty retailer and distributor of professional beauty supplies, appears to be relocating from a site next to where novelties store Spencer’s will be opening between Target and Ashley furniture.
Atrium Constructions LLC of Parkland is the contractor for ViX Hermanny’s build-out of 2,508 square feet of space at 4813 River City Drive, Unit 137, at a project cost of $520,000.
The store sells swimsuits, cover-ups, dresses, jackets, tops, skirts, pants, shorts, jumpsuits, rompers and accessories.
Property owner Simon Property Group’s website, simon.com, shows the store coming soon between Gucci and Madewell.
The storefront was the former Lacoste and Acumen space that Mayors jewelers used temporarily while its St. Johns Town Center store was renovated.
The simon.com site says San Diego-based ViX, founded in 2003, was “created for women who travel the world in style.”
“Brazilian-born and San Diego-based, Paula Hermanny gives a unique spin to swim and resort wear, with an eye for statement details and artisanal flair,” says the site.
Vixpaulahermanny.com says it was one of the first brands to introduce luxury swimwear to women in the United States.
The site shows that the brand is sold at retailers and boutiques globally.
It indicates two ViX Paula Hermanny-branded stores – one in Coral Gables at the Shops at Merrick Park and one in Saint-Tropez, France.