Brazilian-style swim and beachwear brand ViX Paula Hermanny is building-out at St. Johns Town Center at an estimated project cost of $520,000.
The city is reviewing a permit for the project in 2,508 square feet of space at 4813 River City Drive, Unit 137.
DUE Design Group of Boca Raton is the architect. No contractor is specified. Codes-ABC Inc. of Orange Park is handling code compliance.
The store sells swimsuits, cover-ups, dresses, jackets, tops, skirts, pants, shorts, jumpsuits, rompers and accessories.
Property owner Simon Property Group’s website, simon.com, shows the store coming soon between Gucci and Madewell.
The storefront was the former Lacoste and Acumen space that Mayors jewelers used temporarily while its St. Johns Town Center store was renovated.
The city also has been reviewing a permit for Atrium Constructions LLC of Parkland to demolish the interior of the space.
The simon.com site says San Diego-based ViX, founded in 2003, was “created for women who travel the world in style.”
“Brazilian-born and San Diego-based, Paula Hermanny gives a unique spin to swim and resort wear, with an eye for statement details and artisanal flair,” says the site.
Vixpaulahermanny.com says it was one of the first brands to introduce luxury swimwear to women in the United States.
It says that Paula Hermanny, growing up at the beach in Brazil, “had always envisioned creating her own swim and resort wear collection, opening her own retail stores and growing her brand to be recognized globally one day.”
The site shows that the brand is sold at retailers and boutiques globally.
It indicates two ViX Paula Hermanny-branded stores – one in Coral Gables at the Shops at Merrick Park and one in Saint-Tropez, France.