After more than 20 years with the same identity, Jacksonville Zoo and Gardens unveiled a new name and logo May 19, rebranding as Jacksonville Zoo and Botanical Gardens to better reflect its dual dedication to animals and plants.
The zoo said in a news release the updated name places intentional emphasis on its expansive botanical gardens.
With more than 1,000 plant species cared for by certified horticulturists, Jacksonville Zoo and Botanical Gardens says it is a first-of-its-kind botanical garden that, unlike other zoos, is integrated among the animal exhibits, offering guests an experience that connects them to both wildlife and the natural beauty of plant life.
“This rebrand is more than a new logo, it’s a reflection of who we are and where we’re going,” Nikki Smith, the zoo’s chief philanthropy and marketing officer, said in the release.
“We’re not just a place for animals. We’re also a thriving botanical garden, a conservation leader, and a hub for education for all ages.”
The rebrand also includes a new tagline: “For Animals. For Plants. Forever.”
That message is featured in the zoo’s new television commercial, titled “For,” which debuted May 19 alongside an updated website and visual assets. The new look will be rolled out across signage, exhibits, merchandise and all branded materials over the coming months.
Visit https://drive.google.com/file/d/1xwfIQmU5PqnOoB61BcYhU5_0tK_6jNPN/view to view the new video.
The Zoo said the new name aligns its long-term vision as outlined in “Rezoovenation,” a plan to revitalize nearly every part of the zoo, starting with a $70 million new entrance and manatee rehabilitation habitat scheduled to open in 2026.
Starting in 1914 with an animal collection of one red deer fawn, the zoo now has more than 2,000 rare and exotic animals and 1,000 species of plants, the largest botanical garden in Northeast Florida.
The facility is an accredited member of the Association of Zoos and Aquariums. For more information, visit jacksonvillezoo.org.