Jetset Pilates said it entered the Jacksonville market in September with the opening of two franchise studios.
Jetset Pilates was founded in 2010 in Miami by Tamara Galinsky and began franchising in 2022.
It says it has awarded franchises for 200 studios and expects to have 50 locations in the U.S. and Australia by the end of 2025.
The chain says it offers 50-minute, full-body workouts set to DJ-curated playlists.
• Jetset Pilates Pilates Gate Parkway is open in The Palms at Gate Parkway shopping center at 7540 Gate Parkway N.
The studio is owned by Tyler and Crystal Netherland.
The company said in a news release that Crystal Netherland is an entrepreneur and Tyler Netherland is a U.S. Navy veteran with an MBA from the University of California, Berkeley.
• Jetset Pilates Pilates Jax Beach is at 1515 Third St. N. in Jacksonville Beach.
The studio is owned by Sammi Tocco and her daughter, Tori.
The release said Sammi Tocco previously owned a Plates studio and a women’s boutique in Fort Lauderdale. Tori Tocco is a University of North Florida graduate and a founding member of Jetset’s first franchise in Flagler Village in Fort Lauderdale.
In February, Jetset Pilates announced an investment by Miami-based Purchase Capital, a private equity firm that provides capital for private and public companies.
Terms of the investment were not disclosed.
Multiple Pilates studios have been entering the Jacksonville market or expanding.
Bodybar Pilates opened in Mandarin and plans additional locations. HiReformance announced plans to open in the Greenleaf & Crosby Building, also known as the Greenleaf Downtown, and Solidcore is building-out space in the One Riverside development in the Brooklyn area of Downtown.
COREmotion Pilates & Physical Therapy in Jacksonville Beach, opened a second location in Miramar in September.