The Ponte Vedra Beach-based PGA Tour announced Oct. 17 that it is making changes to its senior leadership team, adding positions to its C-suite and changing the roles of two current executives.
New positions include Dhruv Prasad as chief commercial officer and Paul Hicks as executive vice president, strategic communications and public policy.
Andy Weitz is expanding his role as chief marketing officer and Neera Shetty, chief legal officer and executive vice president of social responsibility, will take on interim oversight of additional administrative functions.
“Since day one, I have been committed to taking the steps necessary to achieve sustainable success for the PGA TOUR,” PGA Tour CEO Brian Rolapp said in a news release. “During my first 90 days in the role, we have identified opportunities to further integrate our teams and add new capabilities to accelerate our growth for the benefit of our fans, players and partners.”
Rolapp, a former NFL executive, was named CEO in June.
Prasad will have oversight of corporate partnerships, media business development, broadcasting, gaming, international, licensing & merchandising, PGA tour events, golf course properties and corporate strategy departments.
He has more than two decades of experience as an entrepreneur and operating executive in the entertainment industry across sports, live events, broadcast, digital media and music.
Most recently, he was senior vice president of business development and strategic investments at the NFL, where he oversaw media and content partnerships as well as the NFL’s investment platform, 32 Equity.
Hicks will oversee the Tour’s communications strategy as well as build capabilities focused on public policy and government relations.
For the past 10 years, he was a partner at FGS Global, where he helped lead its global sports practice. Before joining FGS Global, he was executive vice president of communications and public affairs at the NFL.
Weitz, who joined the Tour in August 2024, will continue to lead content creation and production, as well as analytics, research and technology.
In his expanded role, Weitz will lead the PGA Tour Studios team that is responsible for social, digital, original and studio content, live remote production, digital platforms, broadcast technologies, golf technologies, data science and technology solutions.
Shetty, a member of the Tour’s legal team since 2008 and chief legal officer since April 2024, will assume additional administrative oversight on an interim basis while the organization assesses its long-term structure and needs.
Added areas of responsibility include talent and culture, community and public engagement, global workplace and facilities management, the First Tee and aviation.
The leadership updates come with the announcement that Allison Keller, chief administrative officer, and Rick Anderson, chief commercial officer, are retiring at the end of the year.