A partner in The Dough Show Florida-based restaurant group said the Bartram Park location in Jacksonville will open Oct. 22 now that a permit has been issued.
The city issued a permit Sept. 3 for Concept Design Build LLC of Orlando to renovate a former Moe’s Southwest Grill at a project cost of $80,000.
The site is at 12681 Bartram Park Blvd., south of Old St. Augustine Road and west of Interstate 295. Built in 2015, the 2,612-square-foot restaurant is on a 0.83-acre site between Panda Express and Zaxbys.
Plans call for adding a pizza brick oven, modifying the service counter and adding a hood for the prep kitchen.
The Dough Show is opening the restaurant as part of its vision to become a nationwide chain to stake a claim in the Middle Eastern segment of the quick-service restaurant market.
Investor MH Bartram Park LLC of Orlando paid $2.7 million for the property May 29, 2025, and will be the restaurant’s landlord. MH Bartram Park is led by Mohammad Hassan of Orlando, who bought the property from MSG Bartram Land L.L.C. of Jacksonville.
Orlando-based partners Omar Shawky, Ihab Mahmoud and Mohamed Momen want to roll out the concept throughout Florida and then nationwide.
Reached Sept. 3, Shawky provided the Oct. 22 opening date.
The Dough Show opened its first restaurant in Orlando two years ago and then one in Tampa. Jacksonville is next.
“Our vision is to build an American brand that is in the Middle Eastern food segment of the U.S.,” Shawky said July 21.
He said there is no one brand that captures the Middle Eastern food segment that The Dough Show plans.
“The Dough Show is an American restaurant brand strategically positioned to become the leader in Middle Eastern cuisine across the USA,” Shawky said.
“We are trying to build it coast-to-coast in the next 10 years and have a clear path to an IPO in 10 years.”
The menu features Middle Eastern cuisine from three regions, such as feteer, which is Egyptian pie, either savory or sweet; Levant shawarma; and Turkish mixed grill, Shawky said.
Shawky provided a menu featuring savory and sweet feteer; bowls and platters; wraps; appetizers; salads, desserts; and refreshers. The food is 100% halal, which conforms to Islamic dietary laws.
Bowls, platters and wraps offer choices of shawarma, lamb or chicken kofta and kebabs, falafel, grilled chicken and a mixed grill.
Sides, salads and appetizers include fries, coleslaw, lentil soup, baba ghanoush (eggplant), fattoush (salad), Greek salad, hummus, tabbouleh, salad and more.
Hours at the first two Dough Shows cover lunch and dinner from 11 a.m. to 11 p.m.
Shawky said previously the Jacksonville restaurant might add breakfast starting at 8 a.m., along with lunch and dinner service.
The Dough Show does not serve beer or wine.
The first Dough Show opened in Orlando near the University of Central Florida, with the second in Tampa near the University of South Florida.
Along with Jacksonville, Shawky said Sept. 3 two more locations are planned to open Dec. 23 in Orlando near Universal Studios and Jan. 20 in Kissimmee.
He said there are possibly three more sites opening in the first and second quarters of 2026 in South Florida between Miami and Fort Lauderdale.
He previously said the group hopes to have 10 or more in the state before December 2026.
In 2027, the partners envision expanding into California, Illinois, Michigan, New Jersey, New York, Texas and Virginia.
The operating model is for The Dough Show locations to be run by an owner-operator – not a franchisee – with a profit-sharing package.
Each location is a separate LLC that is equally owned 50-50 by an investor and The Dough Show.
Shawky said The Dough Show investor for Jacksonville is an American-Jordanian investor in the Midwest. He said the group recruited Jacksonville’s separate owner-operator from Arkansas. He is moving to Jacksonville with his family.