Furniture and décor accessories retailer Kirkland’s Home stores will be converting into a new Bed Bath & Beyond Home format over the next two years, the CEO of the company that manages the retailers said Sept. 16.
Of the more than 300 Kirkland’s Home stores in 35 states, The Brand House Collective Inc. President and CEO Amy Sullivan said during an earnings conference call that 250 to 275 Kirkland’s stores would be converted.
The Brand House Collective Inc., which recently changed its name from Kirkland’s Inc., announced Sept. 16 that it sold the Kirkland’s Home intellectual property Sept. 15 to Bed Bath & Beyond Inc. for $10 million and closed a $20 million expansion of the existing credit agreement to support its current operations as well as store conversion and channel expansion plans.
Bed Bath & Beyond was bought in bankruptcy by Overstock in 2023 and continued its online sales. Overstock changed its name to Beyond Inc. that year and then renamed itself Bed Bath & Beyond Inc. in August 2025. It also owns Overstock, buybuy BABY and a blockchain asset portfolio.
The Brand House Collective now calls itself “a multi-brand merchandising, supply chain and retail operator” and has a deal to manage the Bed Bath & Beyond Inc. portfolio of brands and operate the Bed Bath & Beyond Home website.
The 22 Florida Kirkland’s stores include three in Northeast Florida comprising two in Jacksonville in Mandarin Landing and The Markets at Town Center and one in Orange Park at Island Walk.
The Seeking Alpha investment research platform posted a transcript of the Sept. 16 second-quarter earnings call.
Sullivan said about 25 stores will close when their leases expire in January.
Converted stores not identified
Sullivan did not identify which stores will be closed and when any would be converted other than the initial ones in Tennessee: The first opened Aug. 8 in Brentwood followed by a second Sept. 20 in Spring Hill, and four are scheduled for Nashville over the next six weeks. A news release says five will open in Nashville.
The opening was the first Bed Bath & Beyond brick-and-mortar since the retailer declared bankruptcy and shut all of its stores in 2023, including four in Northeast Florida.
Bed Bath & Beyond’s 20%-off coupons are expected to be honored at newly opened locations.
Sullivan said in a July 28 news release that the Bed Bath & Beyond Home store opening Aug. 8 would honor the Bed Bath & Beyond coupons.
“We encourage guests to bring in their legacy Bed Bath & Beyond coupons which we will gladly honor. The coupon we all know and love is back and for those who need one, a fresh version will be waiting at the door,” she said.
Sullivan said in the earnings call that she estimated each store will cost an average of less than $100,000 to convert, “which allows us to scale quickly, stay efficient and maximize return on capital.”
“This new format honors the legacy of Bed Bath & Beyond as a house of brands with more than 30 trusted national brand names throughout bedroom, bathroom and kitchen alongside seasonally relevant home décor and furnishings through our Kirkland’s Home brand,” she said.
The Brand House Collective reported that its second-quarter results reflected two major events – tornado damage May 20 at its distribution center in Jackson, Tennessee, and its decision to liquidate select inventory ahead of expanding Bed Bath & Beyond assortments.
Net sales were down in the second quarter from $86.3 million the year before to $75.8 million. Gross profit of $12.4 million was down from $17.7 million.
The company closed five stores during the quarter that ended Aug. 2 to end the period with 309 stores.
The Brand House Collective said it plans to open the first new buybuy Baby store in fiscal 2026. The two are also developing plans for Overstock locations.
Marcus Lemonis
Bed Bath & Beyond Inc. is led by executive chairman and principal executive officer Marcus Lemonis.
Lemonis, an investor, entrepreneur and reality show personality, has Jacksonville connections through an investment in Sweet Pete’s candy store based Downtown. He also is CEO of Camping World, which has a Northeast Florida presence.
Bed Bath & Beyond said in a news release the Kirkland’s deal “accelerates the companies’ national store conversion strategy, converting Kirkland’s Home locations into Bed Bath & Beyond stores to drive a larger national footprint, greater operating efficiencies, and underscoring our conviction in the power of omni-channel.”
Bed Bath & Beyond and The Brand House Collective will expand Kirkland’s Home into the wholesale market, extending the brand’s nearly 60-year legacy in seasonal home décor and furnishings to independent retailers nationwide and creating a new, recurring revenue stream.
Bed Bath & Beyond Inc. said it will continue to receive the same collaboration fee as in the existing arrangement with The Brand House Collective, now broadened to include revenue from the wholesale channel.
Lemonis said the early success of the conversions “reinforces our conviction in the strategy and our commitment to accelerate the rollout nationwide. Kirkland’s Home design and product development will expand through both Bed Bath & Beyond Home stores and the wholesale market, and I have full confidence in Amy Sullivan and her team to drive this growth.”