The city of Jacksonville is considering granting up to $5.5 million in property tax incentives to keep The Winn-Dixie Company LLC’s headquarters in the city and support plans by the Jacksonville-based grocer to expand.
According to a memo from the Office of Economic Development, the incentives would come as a 20-year, 50% Recapture Enhanced Value Grant. A REV grant is a refund on ad valorem tax revenue generated by a new development or property enhancement. It can apply to property and tangible personal property.
The memo states that Winn-Dixie, in restructuring its corporate operations, is considering a $65 million capital investment and an addition of 200 jobs in its headquarters. The new jobs would bring the company’s headquarters workforce to 700 full-time employees, the memo says.
The grant is conditioned on the company employing 700 full-time employees, with an average annual wage of at least $100,000, by Dec. 31, 2031. Another condition is for the compay to operate at least 13 grocery stores under the Winn-Dixie name in Jacksonville. The company currently operates 12 grocery stores in Jacksonville.
“The company has expressed that incentives are vital to the financial success of the company and that other Florida locations may provide lower cost basis over the period of the agreement,” the memo states. “They want Jacksonville to have the opportunity to compete for the future of the business due to the deep roots the City and Company have nurtured over many years.”
The project will generate a return on investment for the city of $1.04 for every $1 in incentives provided to the company, according to OED.
Winn-Dixie, based in West Jacksonville, has evolved over the years through name, ownership and location changes. Since construction began in 1952, the headquarters campus has been bought and sold several times. The company is now owned by an investor group with plans to focus on Florida and South Georgia markets.
Previously named Southeastern Grocers, the company completed a deal in March 2024 to sell its primary banners Winn-Dixie and Harveys Supermarkets to German grocer Aldi. Aldi bought about 400 stores from Southeastern Grocers to convert to its discount concept.
In February 2025, a consortium of private investors led by Southeastern Grocers Inc. CEO Anthony Hucker and supplier C&S Wholesale Grocers acquired SEG and 170 remaining Winn-Dixie and Harveys stores to continue the banners. Winn-Dixie is converting the Harveys to its banner.
The new owners registered The Winn-Dixie Company LLC with the state Division of Corporations on Feb. 5, 2026.
The Mayor’s Budget Review Committee is scheduled to consider the REV Grant on April 13. With MBRC approval, it would move to City Council for review.