The Winn-Dixie Company LLC is starting work on converting the Harveys Supermarket in Northwest Jacksonville, the second of the two Northeast Florida stores that will be rebranded.
The city is reviewing permits to renovate the 47,996-square-foot store at 5250 Moncrief Road W. and for a permit to change the signage to Winn-Dixie. The remodeling project is estimated at $873,700 and the sign, by Kenco Signs and Awning LLC of Holly Hill, is estimated at $4,500.
Essen Holdings Jacksonville LLC of Sunny Isles Beach owns the 6.3-acre property, which is at southeast Moncrief Road West and Soutel Drive, north of New Kings Road. The store was built in 1996.
The work is described as the change of a grocery tenant to include demolition of equipment inside the store, replacement of refrigeration gear, painting the exterior and interior areas of the building, and minor replacement and relocation of equipment for Winn-Dixie’s fixture plan layout.
Winn-Dixie also is converting the 52,056-square-foot Harveys Supermarket at 5909 University Blvd. W. in the Englewood area, also at an estimated project cost of $873,700. The city is reviewing a permit for the Winn-Dixie sign at that store by Thomas Sign & Awning Co. Inc. of Clearwater at an estimated cost of $6,428.
The site is at southwest University Boulevard and Terry Road, between Beach Boulevard and Interstate 95.
American Commercial Realty of Palm Beach Gardens owns the 96,127-square-foot shopping center property, named University Boulevard West and anchored by the supermarket. The center was built in 1962.
Williams & Rowe Co. Inc. of Jacksonville is the renovation contractor for both stores.
Jacksonville-based Winn-Dixie announced March 16 that it would convert two Harveys Supermarkets in Jacksonville and one in southern Georgia to its banner as part of a strategy to bring its grocery stores together under one name.
Winn-Dixie confirmed March 28 that it will close the Harveys Supermarkets at 49 Arlington Road S. in Arlington and at 201 W. 48th St. in North Shore north of Brentwood in May.
The conversions are part of Winn-Dixie’s plan to focus on its home state of Florida and the Northeast Florida region after selling its stores in Alabama, Louisiana, Mississippi and much of Georgia.
The new owners registered The Winn-Dixie Company LLC with the state Division of Corporations on Feb. 5, 2026.
Previously named Southeastern Grocers Inc., the company completed a deal in March 2024 to sell its primary banners Winn-Dixie and Harveys Supermarkets to German grocer Aldi.
Aldi bought about 400 Winn-Dixie and Harveys Supermarkets stores to convert into its discount concept.
In February 2025, a consortium of private investors led by Southeastern Grocers Inc. CEO Anthony Hucker and supplier C&S Wholesale Grocers acquired SEG and 170 remaining Winn-Dixie and Harveys stores in the five states to continue the banners.
According to the March 16 news release, the Harveys conversions reflect Winn-Dixie’s strategy to create “a more unified grocery experience for customers across Florida and southern Georgia.”
Winn-Dixie.com shows 24 stores in Clay, Duval, Nassau and St. Johns counties, including three liquor stores, as well as a Chaffee Road supermarket that will be converted into Aldi. With the two Harveys conversions and Chaffee removed, that gives Winn-Dixie 25 Northeast Florida locations.
Winn-Dixie said the Chaffee Road Winn-Dixie will close in late April to begin its conversion to Aldi.
The company said April 3 that Winn-Dixie will continue operating about 130 grocery stores across the Florida market and in South Georgia.