Off-price outdoor gear and apparel retailer Sierra is coming to Riverplace Shopping Center in Mandarin, which appears to be its entry into Florida.
The Sierra.com website shows no stores in Florida.
Sierra is part of The TJX Companies Inc. and a sister brand to off-price retailers T.J. Maxx, Marshalls, HomeGoods and Homesense, which also is known as HomeSense.
As of Nov. 1, 2025, Sierra had 141 stores in 38 states. The closest to Jacksonville is in McDonough, Georgia, south of Atlanta.
The city issued a permit Jan. 21 for Amerson Construction Group Inc. of St. Augustine to renovate 16,746 square feet of space in the former Petco store at 11111 San Jose Blvd., south of Interstate 295. The project cost is $822,603.
Camburas & Theodore Ltd. of Des Plaines, Illinois, is the architect. Kimco Realty is the landlord.
Sierra categories include activewear, camping, fishing, home décor, pet, sandals and watersports.
Brand names include The North Face, Carhartt, Born, Smartwool, Altra, Sorel, Merrell and Keen.
Franklin Street is the landlord's representative at Riverplace Shopping Center. The center's leasing team includes Franklin Street Regional Managing Director Ricky Ostrofsky, Senior Associate Kaelyn Cassidy and Florida Broker of Record Darron Kattan.
