Signaling a return to its roots, The Winn-Dixie Company wants to put its name on the property it leases at 5050 Edgewood Court, where its ancestral Winn-Dixie Stores Inc. operated for decades.
The city is reviewing two sign permits for The Winn-Dixie Company, with one on the building and one on the brick base in front of flagpoles at the front of the building.
The property is at southwest Edgewood Avenue South and West Beaver Street in West Jacksonville, north of Interstate 10.
Kenco Sign and Awning LLC of Holly Hill is the contractor for the project.
“The signage will reflect The Winn-Dixie Company name as part of our broader brand transition,” said Meredith Hurley, senior director of communications for The Winn-Dixie Company, in a statement Feb. 26.
“The Edgewood building will serve as our Store Support Center for now as we continue to evaluate and shape our longer-term workplace plans.”
It’s been a circuitous route as the Jacksonville-based supermarket company evolved through ownership, name, strategy and location changes and as the Westside campus was bought and sold several times since construction began in 1952. The company, privately owned again, was publicly traded twice - for 53 years and later for six more.
The Winn-Dixie Company now is owned by a group of investors that said it intends to focus the grocer on its home state of Florida, having shed its stores in Alabama, Louisiana, Mississippi and much of Georgia.
The new owners registered The Winn-Dixie Company LLC with the state Division of Corporations on Feb. 5, 2026.
Previously named Southeastern Grocers, the company completed a deal in March 2024 to sell its primary banners Winn-Dixie and Harveys Supermarkets to German grocer Aldi.
Aldi bought about 400 stores from Southeastern Grocers to convert into its discount concept.
But in February 2025, a consortium of private investors led by Southeastern Grocers Inc. CEO Anthony Hucker and supplier C&S Wholesale Grocers acquired SEG and 170 remaining Winn-Dixie and Harveys stores in the five states to continue the banners.
As Southeastern Grocers, the company moved its headquarters from Edgewood Court across town to the Baymeadows area in 2016 through year-end 2025, while continuing to lease space at Edgewood Court space for IT functions.
SEG announced Jan. 21, 2026, that it became The Winn-Dixie Company, “uniting the organization and its stores under the name generations of families know and trust.”
The company has been adjusting to its narrower focus and smaller footprint.
As of Feb. 3, 2026, The Winn-Dixie Company had cut headquarters or operations jobs as it evolved into a Florida-focused supermarket, with a few stores in Southeast Georgia.
By now, the Jacksonville-based company has fewer than half, and possibly just a third, of the number of stores it controlled before the initial Aldi transaction.
Winn-Dixie has not confirmed which departments or how many jobs are affected.
In response to a question about a potential layoff in its information technology department, Hurley provided a statement Feb. 3:
“As our business evolves, we’ve made the difficult decision to rescale our Store Support Center teams to strengthen operations and position the company for long-term success,” she wrote.
“Looking ahead, we remain focused on serving our customers and communities while building a stronger future as The Winn-Dixie Company.”