Winn-Dixie to convert Harveys Supermarkets in Jacksonville and Folkston, Georgia, to its banner

The stores are among seven in Florida and southern Georgia that will be consolidated under the grocer’s brand.


  • By Ric Anderson
  • | 2:27 p.m. March 16, 2026
  • | 2 Free Articles Remaining!
Winn-Dixie announced March 16, 2026, it is converting six Harveys Supermarkets in Florida and southern Georgia to its brand. Shown here is a remodeled Winn-Dixie that opened in November 2025 in St. Cloud.
Winn-Dixie announced March 16, 2026, it is converting six Harveys Supermarkets in Florida and southern Georgia to its brand. Shown here is a remodeled Winn-Dixie that opened in November 2025 in St. Cloud.
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The Winn-Dixie Company LLC announced that it would convert two Harveys Supermarkets in Jacksonville and one in southern Georgia to its banner as part of a strategy to bring its grocery stores together under one name. 

In a March 16 news release, the company said the conversion locations include 5909 University Blvd. W. and 5250 Moncrief Road W. in Jacksonville. In Folkston, Georgia, Winn-Dixie plans to convert the store at 3606 S. Second St.

Another four stores in Lake City, Lakeland and Ocala also will be converted, according to the release.

The conversions are part of a plan by Jacksonville-based Winn-Dixie to focus on its home state of Florida and the Northeast Florida region after selling its stores in Alabama, Louisiana, Mississippi and much of Georgia.

The new owners registered The Winn-Dixie Company LLC with the state Division of Corporations on Feb. 5, 2026.

The new logo for The Winn-Dixie Co. launched in January 2026.
The new logo for The Winn-Dixie Co. launched in January 2026.

Previously named Southeastern Grocers Inc., the company completed a deal in March 2024 to sell its primary banners Winn-Dixie and Harveys Supermarkets to German grocer Aldi.

Aldi bought about 400 Winn-Dixie and Harveys Supermarkets stores from Southeastern Grocers to convert into its discount concept.

But in February 2025, a consortium of private investors led by Southeastern Grocers Inc. CEO Anthony Hucker and supplier C&S Wholesale Grocers acquired SEG and 170 remaining Winn-Dixie and Harveys stores in the five states to continue the banners.

According to the March 16 news release, the Harveys conversions reflect Winn-Dixie’s strategy to create “a more unified grocery experience for customers across Florida and southern Georgia.”

“Following the transition, customers will continue to be served by their local store teams while gaining access to the quality, value and fresh offerings that define the Winn-Dixie experience, including fresh produce, quality meats, signature Own Brand products and everyday savings,” the release said. 

Hucker, chairman and CEO of Winn-Dixie, said in the release that bringing stores together under the Winn-Dixie name “allows us to build on that shared legacy while continuing to invest in our stores, our associates and the quality, value and fresh offerings our customers count on.”

Aldi announced Jan. 12, 2026, that it plans to continue its Southeast expansion in 2026 by converting close to 80 Southeastern Grocers locations. It has acquired at least 14 Northeast Florida stores from SEG for conversion, including the Harveys Supermarket at 777 N. Market St. in Downtown Jacksonville. 

 

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