by Max Marbut
Staff Writer
In the profession, it’s called the “Librarian’s Axiom” and it goes like this: “Public libraries prosper when the country is experiencing economic stringency.”
In an article published in 1986 in “Public Library Quarterly” magazine, writer Stephen James noted that the relationship between library usage and economic conditions had been discussed within the industry for more than 100 years. While the evidence was limited to anecdotal the effect was noted as early as 1880 in the Annual Report of the Chicago Library and later during the Great Depression that followed the Stock Market crash of 1929.
Fast forward 80 years and the effect is manifesting itself again.
Based on figures provided by Jacksonville Public Libraries (JPL), the total visitor count in 2008 through November was 25 percent higher than in the same period in 2007. The number of library card holders increased 10 percent in the same period, while circulation of library materials saw a five percent gain and there was a four percent increase in Web site usage.
“It’s a pattern we have seen in the past,” said Laura Kline, JPL administrative supervisor. “We believe it’s because of the wide variety of free services that are available to everyone. People need diversion and entertainment to take their minds off the economy.”
In addition to borrowing books, audio CDs and DVDs, customers can download audiobooks and other media to their computer or MP3 player. The Internet also offers many library services including searchable databases and personalized reference assistance through the “Ask a Librarian” program.
JPL’s banks of personal computers are being used by people who are looking for jobs, researching potential employers, writing resumes and even submitting on-line job applications. Librarians are available to provide assistance with computer skills and software.
The Center for Adult Learning offers classes in language skills, including English as a second language. Next month, a financial literacy program, “Managing in Tough Times,” will be offered at the Main Library.
Beyond traditional services, the Public Library has also become an entertainment destination, said JPL Program Coordinator Jenny Mooney. The “Not Just for Baby Boomers” film series will begin its third year this week. Through Dec. 10, JPL will screen 22 films of all genres in the Hicks Auditorium at the Main Library. This season’s offerings include “Raiders of the Lost Ark” April 9, “The Odd Couple” June 11 and “Lady and the Tramp” April 23.
A live evening music series, “Music @ Main,” also offered at the Downtown library. It presents classical artists, many of whom perform with the Jacksonville Symphony Orchestra. Admission to the concerts is free and free parking is available after 5 p.m. in the garage near the Main Library.
“We get some of the top performers and the series gives people who might not ordinarily attend a symphony performance a preview of that experience,” said Mooney. “People are looking for things they can do with their family that don’t cost any money. The library can offer quality programming that’s free.”
For those who wish to buy books, CDs or DVDs, the BookTique at the Laura Street Entrance at the Main Library sells materials taken out of the JPL inventory and donated books. Prices start at $1 for hardcover books. The store is operated by volunteers who are members of the Friends of the Jacksonville Public Library and all proceeds go to support library programs. In 2008, “The Friends” contributed $200,000 from book sales to the JPL’s budget.
The library’s people make the programs work, said Kline.
“We provide a trained staff to assist customers and we have locations all over the county. We’re always willing to listen and try new things. We are here for the community.”
For a complete schedule of free entertainment and educational programs available at the Public Libraries, visit http://jpl.coj.net.
356-2466