from staff
Winn-Dixie Stores, Inc. is opening a prototype store today in its existing SaveRite location on Jacksonville’s Westside. The completely redesigned store at 1012 Edgewood Ave. will offer competitive pricing on thousands of items, plus monthly specials and other price-drop items in a warehouse format.
“In designing this concept, we spent a great deal of time reviewing our customers’ shopping preferences. We wanted to make sure that the new store would be a true fit for the neighborhoods it serves,” said Dan Portnoy, Winn-Dixie’s chief merchandising and marketing officer. “We focused only on those items and services that were most important to our customers, and, as a result, we were able to aggressively cut costs and lower prices throughout the store.”
In addition to enhanced produce and meat departments, the 48,000 square-foot store also has an in-store pharmacy where customers can purchase 30-day supplies of more than 400 generic drugs for $3.98. Other features include newly designed warehouse-style shopping carts and popular staple items available for purchase by the case.
SaveRite closed the store Tuesday afternoon, allowing time for associates to work through the afternoon and evening to lower thousands of prices. Area leaders and residents got a preview Tuesday evening during which SaveRite donated $5,000 to Paxon Improvement Association. To celebrate the store’s new format, SaveRite will also host a Family Fun Event on Saturday from 11 a.m-2 p.m.