Staff Writer
The Jaguars wrap up their preseason tonight at EverBank Field and unveil their 53-man final roster Saturday afternoon, but team and EverBank officials Wednesday unveiled signs of what fans will see when they head to the stadium opening day Sept. 12.
The official EverBank Field logo will adorn 400 individual signs, adding up to 34,000 square feet, at the venue throughout the concourse, ticket windows, and entrances, among other areas. More than 200 signs will be attached to light posts on the property.
Installation of the signs will continue throughout the week, with 90 percent of the work completed by the first regular season game, said Macky Weaver, Jaguars senior vice president of sales and marketing.
The logo and signage don’t just identify the corporate brand, but also integrate different football and Jacksonville scenes for a “softer approach,” said Lisa Henrichsen, EverBank chief marketing officer and senior vice president of marketing.
The actual logo went through several variations but came together quickly, she said, and will continue to add to the brand awareness boost the company has received since announcing the naming-rights deal in late July.
The logo will also be on items such as cups, napkins and tickets. Weaver said the signage and brand awareness was “amazing relative to what was here before.”
Final costs for the signs and placement were not released, said Weaver, as the final figures aren’t yet known.
An unveiling of the EverBank logo will also take place during pre-game activities at the Sept. 12 season opener, with several themed events leading up to the game.
They include a pep rally from 5–8 p.m. Sept. 10 at the St. Johns Town Center and an ongoing promotion through local radio.
From EverBank’s perspective, the partnership has been successful.
“It’s just been phenomenal ... and exceeded expectations,” said Henrichsen.
356-2466