The National Association of Realtors started an email campaign last month. NAR says it will contact 82 million Americans – 75 million homeowners and 7 million renters – and explain actions in Washington that, if passed, would make homeownership less desirable.
The email has two goals, according to the association. It first attempts to educate consumers about the value of homeownership. It then positions NAR as a consumers’ ally in any fight to keep federal benefits for housing, such as the mortgage interest deduction on federal income taxes. The MID has been mentioned in some government circles as one of the benefits that could be negated or cut back as the U.S. works to lower the federal deficit.
If an email recipient wants more information, he or she will be referred to HouseLogic, NAR’s consumer-facing website.
NAR says a second and third set of emails may also be sent to consumers in the coming months if Congress takes any actions that would reduce federal support for homeownership.