Coldwell Banker Vanguard Realty is the new Official Realtor of the Jacksonville Jaguars and Preferred Relocation Provider of the Jacksonville Jaguars.
And that long title isn’t all for Pete Dalton’s rapidly-growing company here: they now have signed on with EverBank as the “Preferred Lender” and have taken over the recently-closed ZIP Realty.
“Things are moving pretty fast,” said Dalton. “All of this will be an integral part of our marketing.”
A multi-year sponsorship has been signed with the Jaguars. The company replaces Prudential Network Realty, which has had the Jaguars’ “official” status since the city was awarded the National Football League franchise in 1996.
“The Jaguars are a team on the rise,” said Dalton. “The community is backing them and the new ownership is exciting.”
Dalton said there would be “numerous different marketing things” during the year but won’t reprise Prudential’s gameday promotion of giving a select fan $25,000 off the purchase price of a house if a Jaguar ran a kickoff back for a touchdown.
“A Coldwell Banker affiliate in Green Bay has a relationship with the Packers and tried that,” said Dalton. “They advised against it. Didn’t get much attention.”
It is expected that the deal means that the team will encourage new players to deal with Coldwell Banker, as they did with Prudential. This is a boon this year with a new coaching staff and front-office personnel, in addition to the players who sign through the draft or free agency.
The long relationship with Prudential came through Tom Petway, a minority owner of both the Jaguars and that real estate company. Jaguars majority owner Wayne Weaver sold the team to Illinois businessman Shad Kahn in January and all contracts with outside partners are being reviewed.
— by Fred Seely