Tarbert’s target: Getting Downtown Jacksonville past the resident tipping point

Downtown Investment Authority CEO Colin Tarbert questions whether 10,000 residents is enough and shares his goal for bringing vitality to the city’s core.


  • By Ric Anderson
  • | 5:00 a.m. December 19, 2025
  • | 0 Free Articles Remaining!
Jacksonville Downtown Investment CEO Colin Tarbert stands outside City Hall at 117 W. Duval St. The longtime Baltimore development executive was hired in August to lead the city’s efforts to revitalize Downtown.
Jacksonville Downtown Investment CEO Colin Tarbert stands outside City Hall at 117 W. Duval St. The longtime Baltimore development executive was hired in August to lead the city’s efforts to revitalize Downtown.
Photo by Joe Lister
  • Government
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For decades, Jacksonville residents were told that Downtown revitalization would reach a tipping point when 10,000 people were living in the city’s core.

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