ULI North Florida panel: Educating public about affordable housing projects crucial for success

The process should include holding community meetings, presenting facts and addressing fears about a project.

The Lofts at Southbank apartment and storage unit project led by Jacksonville-based Vestcor is at southwest Prudential Drive and Hendricks Avenue. Some of the units there will be affordable housing.
The Lofts at Southbank apartment and storage unit project led by Jacksonville-based Vestcor is at southwest Prudential Drive and Hendricks Avenue. Some of the units there will be affordable housing.
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Educating the public and earning its support is the key to boosting affordable housing in Jacksonville, panel members said at the Urban Land Institute North Florida’s 2025 Jacksonville Trends in Real Estate seminar Jan. 15.

About 290 people attended the event at the San Jose Country Club. City Affordable Housing Director Joshua Hicks moderated the “A Critical Conversation: Affordable Housing in 2025 & Beyond” breakout session panel.

City Affordable Housing Director Joshua Hicks moderated the “A Critical Conversation: Affordable Housing in 2025 & Beyond” breakout session panel. From left, Hicks, Cyndy Trimmer of Driver, McAfee, Hawthorne & Diebenow, The Vestcor Companies President Steve Moore and city Planning Commission member Charles Garrison.
ULI North Florida
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