Code-named Project Moana seeks incentives to expand in Jacksonville with $90 million warehouse

The city would provide $2.2 million in tax rebates for the company, which reportedly plans to add 100 employees.

  • By Ric Anderson
  • | 3:43 p.m. June 6, 2025
  • | 0 Free Articles Remaining!
Project Moana is described as a “well-known international wholesale distributor” that employs 10,000 people worldwide, including 200 in Florida.
Project Moana is described as a “well-known international wholesale distributor” that employs 10,000 people worldwide, including 200 in Florida.
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A wholesale distributor is seeking public incentives to expand in Jacksonville with a $90 million food distribution warehouse, according to newly released city documents. 

The city Office of Economic Development is requesting approval for $2.2 million in incentives for the code-named Project Moana, which according to an OED staff summary plans a capital investment of $80 million in new construction and $10 million in equipment for the 275,000-square-foot expansion warehouse.

The request is scheduled before the Mayor’s Budget Review Committee on June 9. If approved, it will be introduced to the Jacksonville City Council.

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