Atlanta-based Blue River Development is exploring a 660-unit multifamily project at Gate and Deerwood Lake parkways in South Jacksonville, according to a city utility JEA service request.
The proposed development is part of a 68.29-acre parcel at northwest Gate and Deerwood Lake parkways. It is south of the Deerwood Place condominiums.
The property is owned by a Jacksonville company and trust.
Blue River Development has not responded to a request for comment.
JEA issued a service availability letter Oct. 1 to PEC+ Planners & Engineers Collaborative in Fort Walton Beach for the project.
A preliminary conceptual master plan dated May 22, 2025, shows three five-story buildings. One has 330 units, one has 255 and one has 75.
Each of the two larger buildings has 7,500 square feet of office space and a master amenity area and courtyard.
There are two parking decks and surface parking.
The project is called Gate Parkway West at Deerwood Lake Parkway, a master planned residential development.
The BlueRiverDevelopment.com site shows it has 42 projects, comprising 16 previous and 26 active or under contract, primarily in Georgia.
The two in Florida are in Belleview in Marion County and the Gate Parkway West project, although that page is not active.
There also are projects in Alabama, North Carolina, Tennessee, Texas and South Carolina.
A Feb. 24, 2025, news release by Blue River Development LLC said it announced its first land closing of the year with the sale of a tract in Alpharetta, Georgia.
Blue River said that for 2025, it set a goal of closing 20 deals. It also referenced more deals than those shown on the site.
“The company has a healthy pipeline of 58 active deals totaling over 6,000 home sites in various entitlement, due diligence and negotiation stages. In 2025, Blue River will build on the momentum from 2024 that propelled it to scale up and grow its operational footprint,” it said.
Blue River Development says it is focused on growth markets in the Southern U.S. in seven states across 24 markets.
It said Blue River operates in Huntsville, Alabama; Jacksonville, Orlando and Tampa in Florida; Atlanta in Georgia; Charlotte and Raleigh, North Carolina; Greenville/Spartanburg, South Carolina; Nashville, Tennessee; and in Texas.
Blue River Development LLC said it is a land sales and development team specializing in the Southeast.
It said its team has more than 23 years in the origination, acquisition, development and disposition of nearly $3 billion in projects comprising thousands of residential lots, multifamily units and retail developments.
It says the builders it works with include Ashton Woods, Beazer Homes, Blue River Communities, Blue River Lifestyle Communities, Century Communities, Davidson Homes, D.R. Horton, Lennar, Pulte Home, Rocklyn Homes, Smith Douglas Homes and Toll Brothers.
It says it secures below-market residential land opportunities for both for-sale and for-rent uses, while focusing on markets characterized by population and employment growth.