Jacksonville City Council is reviewing legislation to bring retail development to West Jacksonville along Pritchard Road west of Interstate 295, an area of strong industrial development and generational homesteads.
Ordinances 2025-0751 and 2025-0752 would allow commercial and retail uses on a 3.99-acre site at 4065 Magill Road at southeast Magill and Pritchard roads. The site is about a half-mile east of the Westlake Estates town house community and a Dollar General at Jones Road.
Lara Hipps of Hipps Group Inc. applied for the zoning on behalf of property owner William Silcox.
The legislation, introduced Oct. 14, is assigned to the Council Land Use and Zoning Committee.
“This rezoning will allow for some much needed commercial/retail for this growing area,” says the application to the city Planning Department, a step in the process.
Ordinance 2025-0751 would rezone the site from Residential Rural-Acre to Commercial Neighborhood.
Companion Ordinance 2025-0752 adopts a small-scale land-use amendment to change the site’s designation from Low Density Residential to Neighborhood Commercial.
The project surfaced in the spring.
On March 20, city utility JEA issued an availability letter to consultant Hipps Group Inc. for a 30,000-square-foot infill strip shopping center at the site.
Duval County property records show the land is owned by William and Laura Silcox of Jacksonville. The site now has a 1,828-square-foot single-family home built in 1988.
That area of Northwest Jacksonville, north of I-10 and Beaver Street, has been developed with thousands of acres of distribution centers, logistics hubs and manufacturing, primarily among the Westside and Westlake Industrial Parks.
It’s also an area of generational homesteads as well as a fresh landscape for new housing.
The Silcox project, as it is named in the JEA request, does not detail what sort of infill development is being considered.
A JEA letter does not mean a development will take place, just that one is being explored.
The service-availability requests come as some area land owners and developers welcome more retail to the Westside.
“If there are any retail developers here, you ought to go out and buy property,” said Landings Real Estate Group President Christopher Bicho at the March 6, 2025, BisNow “Jacksonville State of the Market” presentations at the Hyatt Regency Jacksonville Riverfront Downtown.