Dream Finders Homes is moving toward the development of 204 townhomes in Prominence Office Park on property where the Jacksonville-based company previously requested approval to demolish office space.
City utility JEA is reviewing a request to determine the availability of services for the townhome property. England-Thims & Miller Inc. of Jacksonville is the civil engineer for the project.
A service request means a project is being explored and not that a deal has been done.
Prominence Office Park is in the Baymeadows area of South Jacksonville at southwest Baymeadows Road and Interstate 95. Prominence Parkway is the main road into the park.
Plans indicate the townhomes will be developed on 32.52 acres bordered by Prominence Parkway and Dix Ellis and Freedom Crossing trails. The project is called Prominence Park.
Through DFH Prominence LP, Dream Finders Homes LLC bought Prominence Office Park in June 2024 for $22 million. The park comprises 15 parcels, including seven office structures built from 1988 to 1998. The buildings total 754,691 square feet of space and range from 21,991 to 160,065 square feet.
Development site
The conceptual site plan dated Aug. 27, 2025, with the JEA request indicates the project will be on what is labeled Parcel A on a previous plan.
The city was reviewing a permit for DFH Prominence LP to demolish Building 300, a three-story, 96,512-square-foot building on 7.01 acres at 8935 Prominence Parkway. It was built in 1998.
However, city building records show the permit expired.
The site plan for that permit showed that Building 300 would be the first to be demolished, followed by Building 700 and then Building 500.
That left Buildings 100, 200, 400 and 600.
Southeastern Grocers, the parent company of Winn-Dixie, is headquartered in Building 200 at 8928 Prominence Parkway. The company has said its lease is expiring and it plans to move to space it leases in West Jacksonville.
Building 200 is targeted for another use. On Sept. 2, the Duval County Public Schools board authorized Superintendent Christopher Bernier to negotiate the sale of the DCPS central administration building on the Southbank Downtown and the purchase of the Southeastern Grocers offices in Baymeadows.
Approved for multifamily
Dream Finders Homes LLC has been exploring scenarios to redevelop Prominence Office Park for offices and multifamily uses.
The Jacksonville City Council approved the infill development in Feb. 25, 2025.
Council approved twin pieces of legislation to allow for up to 1,435 multifamily units on 71.76 acres of developed and undeveloped land in the park.
Dream Finders has not responded to requests for comment.
DFH Prominence LP bought the property from Crocker Partners V Freedom LLC.
Deeds show that the buildings are on about 51.55 acres, while the remainder is 6.65 acres of vacant commercial land, 5.71 acres are parking lots and 4.14 acres are wasteland and right of way. That totals 68 acres while the legislation included several more acres.
A drive through the park in August 2024 showed signs for tenants that included Southeastern Grocers, Olympus Insurance, Digital Risk, Solera and AutoPoint.
When the property was offered for sale in February 2024, the offering said the office space was 50% leased. It said that the Baymeadows area submarket had more than 5,000 new apartment units added over the previous five years.
“The Properties offer investors a rare, large-scale value-enhancement opportunity in one of America’s top growth markets,” it said.
Value enhancement means a buyer would have the opportunity to reposition or repurpose the property for a higher return on its investment.