Fleet Landing releases renderings of proposed Southbank project

Plans include a 30-story, 557,000-square-foot tower for about 500 residents in the first phase.


  • By Max Marbut
  • | 6:47 p.m. September 9, 2025
  • | 0 Free Articles Remaining!
A rendering of Fleet Landing Southbank, a project that could rise at the site of the Duval County School Board headquarters at 1701 Prudential Drive along the St. Johns River. Fleet Landing operates a retirement community in Atlantic Beach and is building another in Nocatee.
A rendering of Fleet Landing Southbank, a project that could rise at the site of the Duval County School Board headquarters at 1701 Prudential Drive along the St. Johns River. Fleet Landing operates a retirement community in Atlantic Beach and is building another in Nocatee.
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Fleet Landing released conceptual plans Sept. 9 for its proposed third community, possibly on the Duval County School Board’s headquarters site on the Southbank Downtown.

Fleet Landing, a nonprofit that operates a retirement community in Atlantic Beach and is building another in Nocatee, is proposing to purchase the property for $20 million.

The school board is considering the sale of the riverfront parcel at 1701 Prudential Drive and purchase of a building at 8928 Prominence Parkway in Prominence Office Park for its new administration headquarters. 

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