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Jax Daily Record Thursday, Feb. 13, 202004:27 PM EST

Preleasing begins for Highland Row, the $300 million development at I-295, Butler

Previously called the Exchange at Jacksonville, the development includes restaurant, retail, office, hotel and grocery space.
by: Katie Garwood Staff Writer

The initial $300 million, 65-acre phase of Fuqua Development’s mixed-use development on 1,200 acres of Skinner family land will begin preleasing under the conceptual name Highland Row.

The development is at southeast Interstate 295 and Butler Boulevard. The project was called the Exchange at Jacksonville when it was introduced in March.

Prime Realty Senior Vice President Matthew Clark and Entwine Founder and CEO Megan Atkin will market and lease the development. 

The project will include restaurant, retail and “blocks of dense, walkable and mixed-use real estate,” according to a news release. 

An artist's rendering of a Highland Row street.

A site plan for Highland Row shows a grocery store, office buildings, a movie theater and two hotels. Marketing materials for the development show plans for boutique-style retail and a fitness component as well. 

The overall 1,200-acre development will comprise 200 acres of conservation land, 65 acres of mixed use land and 1,150 acres for single-family homes and townhomes. 

“We share a passion for mixed-use projects and deliver adaptable solutions that are important in the execution of Fuqua’s overall vision. Our creative ideas will significantly differentiate this project from other developments in the region,” Clark and Atkin said in a joint statement.

Highland Row plans “blocks of dense, walkable and mixed-use real estate.”

Fuqua plans to purchase the land from the Skinner family, which has owned the property since the late 1880s. 

There are also includes plans nearby for the development for thousands of homes.

ICI Homes and David Weekley Homes submitted site engineering plans Feb. 5 to the city and the St. Johns River Water Management District for 486 residential lots on about 190 acres on the 1,022-acre Southeast Quadrant mixed-use development.

The master plan for the 1,022-acre Southeast Quadrant proposes up to 4,600 homes on about 450 acres.

The site plan for Highland Row shows a grocery store, office buildings, a movie theater and two hotels.
The master plan for the Skinner family land at southeast Interstate 295 and Butler Boulevard..
A page from the Highland Row marketing material features the Highland Row customer.
The overall site plan for Highland Row.


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