The menswear brand will replace the Lacoste space.
Psycho Bunny, the menswear brand that features a skull-and-crossbones-with-bunny-ears logo, is being built-out in the closed Lacoste space in St. Johns Town Center.
The city issued a permit Aug. 4 for FDC Oxen Inc. of Austin, Texas, to renovate the 1,500-square-foot space at a cost of $699,089.
Psycho Bunny will occupy 4813 River City Drive, Suite 113.
The company is based in New York City but with contact information is in Quebec.
Psychobunny.com’s store map shows retail stores in nine states, including two in Florida in Orlando and Tampa. The brand also is sold other retail stores, such as Nordstrom.
Forbes.com reported May 23 that Psycho Bunny is leaning heavily into brick-and-mortar after seeing that its physical stores not only are profitable, but that they boost online sales in the markets where they are located.
The Forbes business news site reported that after opening 20 U.S. stores last year, the company has 29 new U.S locations in the works to open this year.
It said Psycho Bunny opened physical stores soon before the pandemic and found they drew lots of in-person visitors and more online sales.
Psycho Bunny does not disclose sales, but a spokesperson told Forbes it has tripled its total business since last year and doubled its e-commerce sales.
The news site said Robert Godley and Robert Goldman, who initially sold ties and scarves and then branched into polo shirts and golf apparel, created Psycho Bunny in 2005.
Forbes said the logo was intended to appeal to men who want a mascot that is edgier than the Ralph Lauren horse or the Lacoste crocodile on their polo shirt.
While Psycho Bunny is a menswear brand, it also has female fans who wear the tees, sweatpants and sweatshirts, and the company creates occasional limited editions for women, Forbes said.
The Psycho Bunny website shows T-shirts and polos generally from $50 to $125. Adult caps and hats start at $35.
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