The Arvida name is slowly disappearing. The name, which branded done of the state’s largest development companies, is being taken off the references in the Jacksonville-based St. Joe Company.
The changes:
• The St. Joe/Arvida Company is now St. Joe
Towns & Resorts.
• St. Joe-Arvida Homebuuilding is now St. Joe
Home Building.
• Arvida Resorts & Clubs is St. Joe Resorts & Clubs.
• Arvida Community Sales is now St. Joe Community Sales.
The name is a compilation of the first two letters of the name of its founder, Arthur Vining Davis, the president of the Aluminum Company of America (Alcoa) who moved to the Palm Beach area and got into development.