1—Know who you are dealing with
Meet your customers and clients in your office and ask them to fill out a customer identification form before going to a property. Verify their identity from references that are on that form. Get their car make and license number. Introduce the prospect to someone in your office. Most importantly photocopy or scan their drivers license.
2—Live by the 3 W’s
Tell someone who you are with, where you are going and when you will be back. If possible make sure your prospect knows you have shared this information with someone. An office itinerary form is a good way to take care of this.
3—Keep a cell phone by your side
Keep your cell phone fully charged. Call your office hourly to let people know where you are. Program emergency numbers, 911 in particular, into your speed dial.
4—Car safety
Always have your keys with you. Park in a well-lit area. Don’t get blocked in and beware of dead-end streets. If possible consider using separate cars. Always keep your car in good running condition.
5—Personal marketing
Your marketing materials should be polished and professional. Limit the amount of personal information that you share. Always use your office contact information and not your home information.
6—Be a buddy
Know in advance who you are going to call when your instincts tell you to get help or when you need help at an open house. Find a REALTOR® who will serve as your buddy in situations when you have concerns.
7—Dress for safety
Your image is important, so dress professionally. However dress for safety as well. Don’t wear expensive jewelry. Always wear your cell phone (it isn’t very accessible from inside your purse). Dress for the weather. Wear shoes that you can move well in.
8—Trust your instincts
When you feel apprehensive about a situation, or have a gut feeling that something isn’t right trust your instincts. Remember these are signals that something isn’t right.
9—Have a prearranged distress signal
You may be in a situation where you think you might need help. Have a prearranged signal to notify your office of a problem. For example you might call your office and ask for the “red file” to notify someone of your concern.
10—Let them lead the way
Before showing a house always have an escape route planned. During the showing walk behind your clients. Leave doors open after entering the house and any room. Avoid showing attics and basements unless it is really necessary.