Producers Resource Center Inc. President Ray Hays said Thursday that Barbara Kaufmann, a 40-year veteran of the TV and instructional media industry, has acquired majority ownership of the company’s stock and was named CEO.
She acquired the stock in a private transaction Aug. 1.
The Jacksonville-based company does business as PRC Digital Media.
“The move will capitalize on her expertise as the company expands the multimedia training applications that she has helped develop since 2008,” Hays said in a news release.
Hays is shifting his activities to allow a greater role in the field production of the company’s titles. “While I’ve never completely had my hands off, this allows me greater opportunities for close contact with our customers throughout the production process,” he said in a statement.
PRC Digital Media is a multimedia training solutions and digital media production company. It is a General Services Administration contractor and Emmy-winning producer of broadcast television programs.