Market IQ increases business success


  • By
  • | 12:00 p.m. December 11, 2012
  • Realty Builder
  • NEFBA
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As the new year begins, it's time to take stock of our individual businesses and our industry. Equipped with an assessment of successes and challenges in 2012, it's time to start planning for 2013. The February E-Council luncheon will give you the tools you need to increase your industry IQ so you can make the most of the new year and years to come.

Moneyball for Remodelers and Home Performance Contractors is a must-see presentation if you want to learn how to find and secure a larger market share. Lock in your seat for this special luncheon on February 21 at 11:30.

Jonathan Smoke, executive director of research at Hanley Wood, will provide a 60-minute presentation on national and Jacksonville market remodeling conditions. The content of this market intelligence report will be invaluable to members and potential members. Each attendee will receive a free copy of the complete Jacksonville Metropolitan Statistical Area market report, for which the company normally charges $500.

Hanley Wood Market Intelligence is one of the housing industry's leading independent real estate research firm providing residential construction information for real estate development and new-home construction planning. Many builders, developers, financial institutions, manufacturers, commercial developers and retailers rely on Hanley Wood's housing activity data to gain a strategic advantage in their planning, and to support business decisions at both a national and regional level.

If you are not yet a member of NEFBA's E-Council, go to www.ecounciljax.org to join and begin enjoying member benefits today. While you're there, check the calendar for any upcoming events, the sections with information for contractors and homeowners, and answers to some frequently asked questions.

If you are already a registered Web site user, make sure you are using it to the maximum advantage. Dan Copeland (665-8956) can give you tips and teach you how to make the most of the Web site. Simply request an E-Council Web site orientation to maximize its potential for your firm.

And, case studies have been added to the Web site. These local success stories can be used to educate your customers about the features and benefits of home-performance upgrades.

 

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