Entrepreneur Ida Metzger came to the conclusion that there’s just not enough opportunity to relax in this world. So she started a company that sells products to help people eliminate stress in their lives.
Metzger started her company, “Diversions,” as a way for stressed people to “find their way to relaxation.”
She expanded beyond her website and discovered the Downtown market by setting up a table for a few months at First Wednesday Art Walk.
She said she soon had many customers asking if there was a place where they could buy her incense, candles, herbal teas and meditation supplies more often than once a month.
Metzger also realized that many of the products she sells can’t really be understood online.
“I’ve been in retail for 25 years. People want to touch things. It’s hard to sell incense on the Internet,” said Metzger.
She opened a retail store last week inside Bee Gallery at the Landing. Metzger said she already is developing a customer base among people who work and visit the neighborhood.
“There are a lot of people working Downtown who live with stress. So far, we’ve had a very positive response. It’s a great partnership.” said Metzger.
For more information about “Diversions,” visit diversionsjax.com or call 586-2088.
356-2466