Aldi seeks $1.2M construction permit at Promenade center

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Aldi, the Germany-based discount grocer with three locations in Northeast Florida, seeks a permit to build a stand-alone store in Town Center Promenade, the center under development across from St. Johns Town Center.

Aldi is planned across Town Center Parkway from a Publix Super Markets Inc. store.

Town Center Promenade has permits pending for several stores and is the area’s first site for Tru by Hilton, a new Hilton Worldwide concept targeting millennials and those with a “millennial mind-set.”

The permit application shows a $1.2 million construction cost for the 18,564-square-foot Aldi, which will be built on 2 acres at 4444 Town Center Parkway.

Aldi operates stores in Northeast Florida along Southside Boulevard in Jacksonville, in St. Augustine and in Middleburg.

It also submitted plans this year to build a market at 7043 Normandy Blvd., near Interstate 295 and Memorial Park Road.

The no-frills discount chain carries a limited selection of products with a focus on private label goods. Aldi was started by the same family that created Trader Joe’s.

Tru by Hilton expects to open about nine months after construction starts late this year.

In addition to Aldi and Tru by Hilton, development is pending for Texas Roadhouse Inc.; Red Robin Gourmet Burgers and Brews; Texas de Brazil Churrascaria Brazilian Steakhouse; Piada Italian Steakhouse; Newk’s Eatery; a Starbucks coffee shop; Mattress Firm; and Aspen Dental.

Starbucks will share a building with Mattress Firm and Newk’s next-door neighbor will be Aspen Dental.

Apartments also are expected at Town Center Promenade.

LISC Jacksonville moving to 100 North Laura

LISC Jacksonville intends to move into the 100 North Laura building this month, leaving the Farah & Farah building for another structure owned by the law firm’s partners.

Executive Director Janet Owens said the staff of seven will relocate because the law firm needed the space at its 10 W. Adams St. headquarters.

Eddie and Chuck Farah, managing members of 100 N. Laura St. L.L.C., bought the 10-story, 144,070-square-foot building in 2011.

They have been renovating the building, which is gaining new tenants.

Also, the law firm will open a call center early next year on the third floor, relocating 50 people from its headquarters.

Owens said the Farahs have been LISC Jacksonville’s landlord since the nonprofit opened in 1999, offering “a cost-effective, centrally located space that meets our needs.”

LISC will move onto the sixth floor at 100 North Laura.

The city is reviewing a permit for Dzinic General Contractors LLC to renovate 2,300 square feet of space for the nonprofit at a project cost of $56,618. The architect is Hota Design Studio LLC.

Local Initiatives Support Corp. serves low-income communities in need of housing and lending support.

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