The PGA Tour and Strategic Sports Group announced Jan. 31 the creation of PGA Tour Enterprises, a commercial organization that will invest up to $3 billion into golf.
The new company “will provide strategic focus on maximizing revenue generation for the benefit of the players and on finding opportunities to enhance the game of golf across the world.”
The venture will be controlled by the Ponte Vedra Beach-headquartered PGA Tour and its players will have the opportunity to become equity partners. PGA Tour Enterprises also is considering participation by future players.