Utah-based mattress and bedding retailer Purple Innovation Inc. intends to open a showroom in The Markets at Town Center.
Signs are posted in the windows at 4866 Big Island Drive, Unit 8, and the city is reviewing a building-permit application for the 3,215-square-foot space at an estimated project cost of $135,000.
The space is between J.Crew Factory and Ideal Image.
The signs say Purple, “Less Pain. Better Sleep.”
“Hello Jacksonville,” one says “Better Sleep Coming Soon.”
Kimco Realty of Jericho, New York, is the owner and landlord of the shopping center. Frederick J. Goglia of St. Louis, Missouri, is the architect.
Codes-ABC Inc. of Orange Park is providing private plan review. TKG Consulting of State College, Pennsylvania, is the project manager.
Lehi, Utah-based Purple Innovation, founded in 2015, says in its annual Securities and Exchange Commission report that it operates 55 Purple showrooms across the United States, down from 58 at the end of 2024 and 60 at the end of 2023.
“We continue to strategically operate showrooms and anticipate continued expansion of our showrooms in the future,” it says.
The leased showrooms comprised 11 in California, six in Texas, four in Utah and 22 in other states.
Purple’s mattresses are available at other stores, such as Mattress Firm, Ashley and Costco, but the Markets at Town Center store is its first area showroom.
Purple.com shows three Florida stores in Orlando, Sarasota and Tampa.
The company says it began as a digital brand and expanded into brick-and-mortar stores.
Investors.purple.com says the company designs and makes “innovative, premium, branded comfort products, including mattresses, pillows, bedding, frames and more.”
“Our products are the result of over 30 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes,” it says.
It says that its signature innovation, the GelFlex Grid, originally was developed in medical settings to support the body in its most vulnerable moments.
“The GelFlex Grid delivers a one-of-a-kind combination of pressure relief, alignment, and temperature balance that helps people fall asleep easier, stay asleep longer, and wake up with less pain.”
It says the technology extends into its pillows, bedding and cushions.
The publicly traded company calls itself a comfort innovation company “whose mattresses promise to give you ‘less pain, better sleep,’ today.”
It announced March 31 that for the full year of 2025, its net revenue dropped 3.9% from 2024 to $468.7 million.
“The reduction was driven primarily by ecommerce headwinds, partially offset by expanded partnerships in the wholesale channel,” it said.
The company reported that gross profit increased while operating expenses decreased, “driven by restructuring actions and productivity initiatives.”
It reported that the 2025 net loss was $51.4 million, an improvement from $97.9 million in 2024.
The company said it expects 2026 revenue to be $500 million to $520 million.
“Over the past year, we strengthened our foundation through disciplined cost actions and manufacturing consolidation, while reinforcing our premium positioning,” Purple CEO Rob DeMartini said in the report with the SEC.
The restructuring plan included permanent closure in the second quarter of 2025 of both Utah manufacturing facilities to consolidate mattress production in an 844,000-square-foot McDonough, Georgia, manufacturing plant and distribution center. McDonough is south of Atlanta.
The company says it also has a 198,000-square-foot distribution center in Salt Lake City that also will assemble, package and ship products.
“We believe our McDonough factory provides ample room to accommodate our future growth and expansion plans for the near term,” it says.