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Jax Daily Record Monday, Aug. 30, 202111:20 AM EST

DVI to give away $1,000 through e-gift card program

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The taxpayer-funded nonprofit Downtown business group says it has sold more than $16,000 cards through the initiative since July 2020.
by: Mike Mendenhall Staff Writer

Downtown Vision Inc. announced Aug. 30 it will give away a $1,000 e-gift card as part of its program that supports Downtown businesses.

The advocacy group sells e-gift cards to promote Downtown businesses and increase pedestrian traffic and sales, which dropped because of the coronavirus pandemic. 

People can enter the giveaway at DVI’s Instagram page at #DTJax. The winner will be selected Sept. 9. No purchase is necessary.

DVI says it has sold more than $16,000 in e-gift cards since launching the program in July 2020. 

“We’re fortunate to have an incredible collection of local businesses in Downtown Jacksonville,” DVI Vice President of Marketing Katherine Hardwick said in a news release.

“Our e-gift card program is a great way to give the gift of Downtown, support local and keep money in our local economy.”

DVI added businesses to the #DTJax e-Gift Card card program since it launched and can be used at these 33 participants:

• Arepa Please

• Back To The Grind

•Bellwether

•Bold City Brewery Downtown

•Burrito Gallery Downtown

•Chamblin’s Uptown & Cafe

•Cowford Chophouse

•#DTJax Merch Store

•Estrella Cocina

•Gili’s Kitchen

•Go Tuk’n

•Ground Level

•Happy Grilled Cheese

•Intuition Ale Works

•Jax Rides Electric Fat-Tire Bike Tours

•Jumpin’ Jax House of Food

•Maddy D’s

•Mag’s Cafe

•Manifest Distilling

•Museum of Science and History (MOSH)

•Olio Market

•Quizno’s Subs

•Ruby Beach Brewing

•Southlight Gallery

•Super Food & Brew

•Sweet Pete’s Candy Co.

•The Bread & Board Provisions

•The Bread & Burger

•The Brick Coffee House

•The Florida Theatre Box Office

•The Volstead

•Village Bread Cafe

•Wolf & Cub

The e-gift cards in amounts from $5 to $250 can be purchased at dtjaxegiftcard.com.

To participate as a merchant in the program, contact Eduardo Santos at [email protected].

DVI’s mission is to revitalize Downtown through cleanliness and safety, marketing and information, and experiences and events.

Commercial property owners create and fund DVI through a property tax self-assessment. It is governed by a board representing Downtown property owners.

In June, City Council approved DVI’s request to increases the size of its district from 0.5 to 1.3 square miles. 

The geographic expansion will add more businesses to DVI’s tax assessment, increasing its budget from $1.699 million in fiscal year 2020-21 to a proposed $2.514 million in FY 2021-22.

The Council legislation increases the city’s contribution to DVI from $510,615 to $661,898 in the next fiscal year.

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