NEFBA is pleased to announce that Hans B. Krieg has joined the association as its new member services director.
Uniquely qualified for this key position, Krieg brings to the position a degree in business, more than 15 years of experience in responsible positions and goal-oriented enthusiasm for challenges.
Krieg earned an associate degree in business administration from Abraham Baldwin Agricultural College in Tifton, Ga., and a bachelor’s degree in business administration with a major in management from the Terry College of Business at the University of Georgia in Athens.
“I look forward to being part of the NEFBA team,” Krieg said. “I am eager to apply my experience, training and problem-solving skills to growing the association. That means more than attracting new members. I see my role as increasing interest in, loyalty to and the influence of the association in the community.”
The newest member of the NEFBA team, Krieg’s proven performance record, supervisory experience and people skills will be applied to meeting the needs of association members as well as recruiting new members.
“A concerted effort will be made to help members obtain maximum value from their membership,” he said. “Retaining and gaining membership is all about perceived value. We have to prove and communicate why it is advantageous to be an active member of NEFBA.”
Krieg said being an active member is being involved, participating and contributing to the association’s committees, projects and decision-making process. His commitment to success makes him a perfect fit for NEFBA’s plans to strengthen its membership.
“We are fortunate to have an individual of Hans’ caliber in this position,” said Executive Director Corey Deal. “One of our top priorities this year is to focus more intensely than ever before on our members and meeting their expectations as a trade association. Bringing in new members is part of that, and creating enthusiasm and excitement among existing members is equally important, if not more so.”
Krieg has deep roots in Northeast Florida. His maternal side of the family moved to Jacksonville from South Carolina in the late 1890s, when his great-great grandfather purchased land on the Southeast side of town for his turpentine business.
Krieg grew up in the Avondale/Ortega area of Jacksonville. As a youth, he spent every weekend working on his father’s large dairy, which his Krieg grandfather began operating just east of Baldwin.
He attended St. Johns Country Day School (class of 1997) where he was a soccer and tennis standout. Any amount of free time was spent on the river sailing with his grandfather or waterskiing with friends.
Before heading to college, Krieg immersed himself on the family farm to learn the business and to increase the numbers. In that time, he also contributed in the construction of a 3,000-head, state-of-the-art milking facility.
“I was so involved in the day-to-day operations that ‘days off’ could be counted one hand in the seven years between high school and college,” he said. “I either loved working or I didn’t know any better.”
The survival lesson, he said, was to “always, always stay positive and be willing to listen no matter how much pressure you are under.”
Krieg met his wife, Leeann, at a Christmas party hosted by his parents, Ingo and Dorothy S. Krieg. Hans and Leeann married in May 2013. Leeann is the executive council assistant for Jacksonville City Council Vice President Greg Anderson.
Join us in welcoming Hans Krieg to NEFBA as its member services director.