The new Dalton logo featured on its website.
Jim Dalton, Chairman
Bill Coontz, CEO
Brendan Cumiskey, president
Carly Bauer, senior vice president, paid media
Chris Conte, senior vice president, creative services
Ellen Repasky, senior vice president, account management
Heather Houston, senior vice president, public relations and communications
Jeremy Nettles, senior vice president, social media
Jessica Howard, senior vice president, integrated communications
Pat McKinney, chief creative officer
Tony Drake, chief financial officer
In March, the Dalton owners sold its Downtown headquarters building for $5.3 million.
Dalton's Jacksonville headquarters building at 140 W. Monroe St.
Another version of the Dalton logo.
Like Cher, Elvis and Prince, Dalton, a Jacksonville-based brand and communications firm, is dropping “Agency” from its name in favor of a singular moniker.
And it added a period to its logo to punctuate the change.
Jim Dalton founded the firm in 1989. The agency has grown to nearly 100 employees who work with local, national and international clients in offices in Jacksonville, Atlanta and Nashville.
Dalton is chairman, continuing his role in managing the firm and client activities.
Michael Munz, formerly president of the firm’s public relations and social group, is now a business development and management executive for the agency
“We’ve earned the reputation for looking ahead and evolving our business,” Dalton said in an Oct. 11 news release.
“Expanding the leadership team is another way we’re building for the future — ensuring cohesive guidance and growing to better serve our clients’ needs.”
Munz and Dalton will support the leadership team as it grows the business, according to the release.
Its new positioning statement, “We get people,” reflects the company’s commitment to understanding their clients’ businesses and ability to develop deep connections with their audiences, states the release. “While the Dalton brand identity and look may be new, it embodies our 32-year history,” Brendan Cumiskey, Dalton president, said in the release.
“The agency was built and has succeeded on drive and determination. Connecting with people on an emotional level is what we do. ‘We get people’ is more than a brand position, it’s how we get results.”
Leadership team
The new executive team comprises:
• Bill Coontz, CEO.
• Brendan Cumiskey, president.
• Pat McKinney, chief creative officer.
• Tony Drake, chief financial officer.
• Carly Bauer, senior vice president, paid media.
• Chris Conte, senior vice president, creative services.
• Ellen Repasky, senior vice president, account management.
• Heather Houston, senior vice president, public relations and communications.
• Jeremy Nettles, senior vice president, social media.
• Jessica Howard, senior vice president, integrated communications.
“This is an important moment for the agency. With an experienced team and a wide range of capabilities, Dalton is well-positioned for growth,” Coontz said in the release.
Dalton’s services include branding, advertising, public relations and communications, paid media, social media, content creation, video production, website development, experiential design, corporate shows and events and market research.
Downtown building sold
In March, the Dalton owners sold its Downtown headquarters building.
Through DMJ LLC, Munz and Jim Dalton sold the two-story, 30,096-square-foot building at 140 W. Monroe St. to GNP Development Partners LLC, a real estate development firm based in Tampa, for $5.3 million.
In a news release announcing the sale Sept. 2, GNP said the advertising and public relations firm will remain in the building.
GNP Managing Partner Joshua Pardue said the building is a “trophy property” for the company’s growing urban portfolio.
“The prime location and unique layout and design of the building make it a place where people want to come to work and gives us a lot of flexibility in how we adapt and market the property in the long term,” he said in the news release.
In Jacksonville, GNP also is developing Springfield Lofts, the former Jacksonville Jewish Center property.
Houston said in September that Dalton wanted to sell the building but remain in Jacksonville. She said Dalton signed a long-term lease agreement and occupies all of the space in the building.
“Our headquarters will always be here in Jacksonville,” Houston said.
