Fleet Landing sales center approved in Nocatee

The LifeCare community campus will be the not-for-profit’s second campus in Northeast Florida.

Fleet Landing is building a sales center at 575 Cross Town Drive for its LifeCare community campus in Nocatee.
Fleet Landing is building a sales center at 575 Cross Town Drive for its LifeCare community campus in Nocatee.
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Fleet Landing is building a sales center for its LifeCare community campus in Nocatee.

Its first campus, established by a group of military officers in 1985, is in Atlantic Beach. The not-for-profit’s mission is “to enrich the lives of older adults through high-quality programs and services to support successful aging.”

It offers independent, assisted and supported living, skilled nursing, rehabilitation and health care services.

The campus is on the Duval County side of Nocatee near the border with St. Johns County.

The city issued a permit Feb. 6 for Brasfield & Gorrie LLC to build a 2,400-square-foot sales and marketing office on 0.38 acre at 575 Cross Town Drive at a project cost of $1 million.

The star indicates the location of Fleet Landing's proposed LifeCare community in Nocatee.

The modular building and paved parking lot will act as a sales and marketing office for a future senior living community.

Site clearing was approved Sept. 11, 2023.

The Naval Continuing Care Retirement Foundation Inc., doing business as Fleet Landing, is the developer.

FleetLandingCareers.com posted an opening for a senior living sales manager to manage the people, processes and programs “for the Blue Sky community sales office” that “will evolve as Fleet Landing at Nocatee grows.”

“Blue sky” is a generic term that it is a new community.

The post says Fleet Landing is launching pre-sales for its new Life Care Community campus in Ponte Vedra in early 2024.

“This community will be a brand-new resort and wellness focused Retirement Community and is planned as a Blue Sky Development right in the heart of the beautiful, master-planned community of Nocatee.”

Fleet Landing announced in January 2020 that it bought 35 acres in the Nocatee Town Center in Ponte Vedra for the residential campus for adults ages 62 and older. 

The campus will provide single-family homes and apartments for independent living along with assisted living, memory care and skilled nursing.

The facility will include resort-style amenities, activities, services and programs.

Fleet Landing said it decided to build the Nocatee campus in response to the more than 400 families waiting to join the first Fleet Landing developed in 1990 in Atlantic Beach, and that was in 2020.

Fleet Landing said it had not determined a construction timeline for the Nocatee project. The Atlantic Beach campus has been expanded.



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