Gateway Jax signs with hospitality partner to redevelop Ambassador Hotel

The Indigo Road Hospitality Group will develop the dining and bar areas in the historic Downtown hotel.


  • By Dan Macdonald
  • | 10:15 p.m. March 18, 2025
  • | 0 Free Articles Remaining!
Gateway Jax says it is partnering with The Indigo Road Hospitality Group to redevelop the Ambassador Hotel at 420 N. Julia St.
Gateway Jax says it is partnering with The Indigo Road Hospitality Group to redevelop the Ambassador Hotel at 420 N. Julia St.
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Gateway Jax announced March 18 it is partnering with The Indigo Road Hospitality Group to redevelop the Ambassador Hotel at 420 N. Julia St. 

Gateway Jax bought the hotel in February for $17 million. It is adjacent to its $419 million mixed-use Pearl Square project in Downtown Jacksonville. The purchase included nearby land where a 487-space parking garage is planned.

The hotel opened in 1924 and was placed on the National Register of Historic Places in 1983.

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