Signage is on the way for The Winn-Dixie Company LLC at the West Jacksonville property it leases at 5050 Edgewood Court, where its forerunner Winn-Dixie Stores Inc. operated for decades.
The city issued two permits April 7 for Kenco Sign and Awning LLC of Holly Hill to put up one sign on the building and one on the brick base in front of flagpoles at the front of the property. The combined project cost is $3,775.
The site is at southwest Edgewood Avenue South and West Beaver Street, north of Interstate 10.
“The signage will reflect The Winn-Dixie Company name as part of our broader brand transition,” Meredith Hurley, Winn-Dixie’s senior director of communications, said in a statement Feb. 26 as the permits were in review.
“The Edgewood building will serve as our Store Support Center for now as we continue to evaluate and shape our longer-term workplace plans.”
The Jacksonville-based supermarket company has taken a circuitous route as it evolved through ownership, name, strategy and location changes. Its campus was bought and sold several times since construction began in 1952. The company, privately owned again, was publicly traded twice, the first time for 53 years and later for six more.
Winn-Dixie now is owned by a group of investors that said it intends to focus the grocer on its home state of Florida as well as South Georgia, having shed stores in Alabama, Louisiana and Mississippi.
The new owners registered The Winn-Dixie Company LLC with the state Division of Corporations on Feb. 5, 2026.
Previously named Southeastern Grocers, the company completed a deal in March 2024 to sell its primary banners Winn-Dixie and Harveys Supermarkets to German grocer Aldi.
Aldi bought about 400 stores from Southeastern Grocers to convert into its discount concept.
In February 2025, a consortium of private investors led by Southeastern Grocers Inc. CEO Anthony Hucker and supplier C&S Wholesale Grocers acquired SEG and 170 remaining Winn-Dixie and Harveys stores in the five states to continue the banners.
Winn-Dixie is converting the Harveys it will retain into its banner.
As Southeastern Grocers, the company moved its headquarters from Edgewood Court across town to the Baymeadows area in 2016 through 2025, while continuing to lease space at Edgewood Court for IT functions.
SEG announced Jan. 21, 2026, that it became The Winn-Dixie Company and has been adjusting to its narrower focus and smaller footprint. Job losses at headquarters and in operations followed.
Hurley said April 3 that Winn-Dixie will continue operating about 130 grocery stores across the Florida market and in South Georgia.