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Jax Daily Record Tuesday, Dec. 18, 201805:30 AM EST

New Year will bring some changes to Realty-Builder

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Real estate, builder news will be mixed throughout the publication.
by: Jay Schlichter Staff Writer

As the end of a year comes to a close and a new one takes its place, many people take the opportunity to set resolutions to change things up or reach certain goals.

This New Year is no different for this publication.

Beginning with the January edition of Realty-Builder, we are going to present news from the real estate and homebuilding industries throughout the publication.

In other words, rather than having the front section devoted to articles about real estate and the second section about the latest homebuilding happenings, we will publish articles about both industries from the cover to the back.

However, we still want to split the section in half, but for a different reason.

The front section will now be used to showcase traditional “hard news” stories on the latest developments in Northeast Florida, as well as national and Florida-based items that affect and interest local readers.

The articles in this section will range from new and updated residential projects announced for the region to analysis pieces about what is happening in the housing market.

The second section will focus on the people who make things happen in both industries, what makes them successful and the events they attend.

So along with human-interest stories, the section will include photos from the many social gatherings that are held every month as well as calendar listings so you can make sure not to miss any of those shindigs.

We believe it makes sense to try this route with the publication since a Realtor often wants to read the same stories as a homebuilder.

For example, if a developer releases plans to build a 10,700-unit community in St. Johns County, people who work in both professions are going to be interested in that (for those paying attention, that is some of the details from a story we recently published about SilverLeaf, the master-planned community being developed by the same company that brought OakLeaf to Clay and Duval counties).

In addition to the changes to the two sections, the Northeast Florida Builders Association will now provide a single page of content instead of submitting content for the entire homebuilding section, as the organization has in the past.

The Realty-Builder staff will now be reporting, writing and taking photographs to fill both sections.

We would like to hear from area professionals in the real estate and homebuilding industries on what else you would like to see in this publication, as it is all about you and your interests. 

[email protected]

@Jay_Schlichter

(904) 356-2466

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