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Jax Daily Record Thursday, Jul. 5, 201805:00 PM EST

Star of “The Profit” bringing new concept to Jacksonville

Denim & Soul at St. Johns Town Center converts to Marcus, named after entrepreneur Marcus Lemonis of the CNBC show.

Entrepreneur Marcus Lemonis of “The Profit” on CNBC is bringing another concept to Jacksonville, this one named for himself.

Marcus, described as a contemporary multilabel womenswear and lifestyle boutique, is slated for the St. Johns Town Center location where Lemonis operated another concept - Denim & Soul.

The store is at 4742 River City Drive, No. 113.

Denim & Soul opened in 2016 to sell jeans and high-end clothing and accessories in the space vacated by Cache.

Marcus operates in 17 locations, including Chicago, Aspen, Colorado, Baton Rouge, Louisiana, New York City and Palm Beach.

About a year ago, the city issued a sign permit at the location for Union 73, a Lemonis concept that sold trendy clothes for men and women, but that didn’t happen.

A store representative said Denim & Soul closed Memorial Day weekend and Marcus opened July 3. The city issued permits Tuesday for two signs for Marcus.

Marcus operates in 17 locations, according to his site. The first opened in October in Chicago. Others include Aspen, Colorado, Baton Rouge, Louisiana, New York City and Palm Beach.

“A luxe one-stop-shop, MARCUS offers a curated balance of one-of-a-kind artwork, books, candles, candy, children’s, chocolate, décor, gifts, and of course wardrobe essentials,” says its site, including up-and-coming and best-selling brands.

Lemonis, based near Chicago, invested in Jacksonville’s Sweet Pete’s candy business in 2014 on “The Profit.”

He also is an owner in AutoMatch USA and is chair and CEO of Camping World Inc., an RV superstore. Both have a Jacksonville location.

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